Outsmart challenges, drive revenue, & transform your future.
MKCO is the full-service marketing, strategy, & creative studio of MK Paynter, offering thoughtful & comprehensive collaboration to scale thriving businesses.
Services include:
Strategy & Positioning
Brand Identity Design
Creative Direction
Core Messaging
Writing & Editing
Graphic Design
Social Media & Content Planning
Go-To-Market Planning
FVF Law
The challenge—how to set a personal injury law firm apart from “billboard attorneys” while still building significant name recognition in the community?
Services
Brand Strategy, Positioning, Visual Identity Design, Core Messaging, Website Design, Photographic Art Direction, Graphic Design, Go-To-Market Plan, Collateral Design
Results
500% growth in the four years, market leader in ten. Award-winning community positioning, rave reviews from clients and partners, increased employee retention.
Stuga
With a sustainable product & an innovative model, Stuga still struggled to get the traction to scale—they needed a brand that could truly inspire their customers.
Services
Brand Strategy, Positioning, Core Messaging, Brand Identity Development, Product Naming, Copywriting, Print Collateral Design, Web Content, Go-To-Market Planning
Results
Immediately, sales doubled, customers stayed on the site 5X longer, and AOV increased by 30%. Over time, our work propelled Stuga into rapid growth, increasing revenue tenfold, landing them lucrative brand partnerships, and positioning them for a series A funding round.
Hiatus Spa
Scaling the first spa with a subscription model, all while building loyal customers along the way.
Services
Brand Strategy, Positioning, Brand Identity Design, Core Messaging, Website Design, App Design, Photographic Art Direction, Graphic Design, Brand Partnerships, Go-To-Market Plan, Collateral Design, Packaging Design
Results
Eight new locations opened across Texas in the following three years and bookings growing by 800%. Together, we launched a private label of products and pioneered an influencer strategy that raised the bar for the industry. In 2023, the co-founders achieved their goal of being acquired.
SLC
Working with top-tier talent in Austin’s architecture and landscaping industry, SLC had amassed a portfolio of work that was compelling, but their brand and online presence was minimal, opaque, and did not reflect their full capabilities.
Services
Naming, Brand Identity Design, Core Messaging, Website Design, Social Media Planning, Marketing Strategy
Launched in November 2025
Horton Partners
When real estate entrepreneur Perry Horton struck out on his own, he needed a brand that spoke to other investors with long-term vision.
Services
Brand Identity Development, Website Design, Collateral Design
Year
01/01/0001
LBJ School of Public Affairs
Explore a curated collection of our past work, where imagination meets strategy. Each project reflects our drive to deliver thoughtful, effective solutions.
Client
The Atlas Project
Year
01/01/0001
A Yellow Rose Project
Explore a curated collection of our past work, where imagination meets strategy. Each project reflects our drive to deliver thoughtful, effective solutions.
Client
The Atlas Project
Year
01/01/0001
Clients describe me as thoughtful, collaborative, thorough, intelligent, strategic, an artist, and a great investment.
"MK's depth cannot be overstated. She is the absolute best at what she does. Expect to be heard. Then expect to be challenged. She is the ultimate truth finder. She will help you see the power of telling the whole truth about your business to everyone you meet."
— Aaron Von Flatern, Partner, FVF Law
"Armed with a clear self-concept, we began knowing the answers to questions that previously bogged down decisions. We had a deeper understanding of our firm's mission, values, and vision. We felt different and our current and prospective clients seemed to feel it too. The feedback since then has been overwhelming in regards to the different feel of our firm, compared to our competitors."
— Aaron Von Flatern, Partner, FVF Law
"In the four years following MK's work, we have grown approximately 500%. It was easily one of the best investments we ever made."
— Aaron Von Flatern, Partner, FVF Law
"Our brand strategy provides a wonderful framework for us to make decisions that move the business forward, especially helping us say no to many initiatives that require capital and resources but won’t help us long term. We didn’t know it at the time, but getting our Strategy, Identity, and Messaging in place saved us massive amounts of time and money. I don’t think we would have made it without MK’s work."
— Marc Bacher, Founder/CEO, Stuga
"In addition to her branding expertise, MK’s business acumen is second to none which was a huge asset throughout our project. She dug in deep to help craft our overall business strategy alongside the brand, which strengthened not only our competitive position but drove revenue. She’s a brilliant strategist with incredible intention and results. Her work is just stellar."
— Marc Bacher, Founder/CEO, Stuga
"Probably one of the hardest things about starting and running a business is making decisions. Before we had our brand place it was total chaos when faced with every decision because we really didn’t know who we were, where we were going or how we should 'act'. After our project was completed everything came together."
— Marc Bacher, Founder/CEO, Stuga
"MK is a brilliant artist with an incredible business acumen at the same time. She was able to break down my current business strategy then build it anew through her vision and my expertise and goals. Her approach was methodical and extremely well thought through, painstakingly focused on the correct process of building a brand."
— Marc Bacher, Founder/CEO, Stuga
"MK listens, produces, and her deliverables are next level. "
— Lisa Reile, Hotelier & Hospitality Founder
"MK is creative and talented, certainly must haves in her field. What sets her apart is natural inquisitiveness and deep desire to get "it" right."
— Bob King, Founding Partner, King Law
"MK really likes entrepreneurs. She has helped a lot of us over the years. She cares that her work helps you. She likes to dream big. She will help you dream big. She will help make your dreams appear, right there in front of you."
— Bob King, Founding Partner, King Law
"I cannot say enough good things about MK. She helped us turn our business upside down, as if we were in a box and she took it upside down and shook everything up and helped us put it back in again."
— Kristin Peabody, Co-Founder, Hiatus Spa
Meet MK
MK is a brand strategist, designer, and brand consultant for small to medium sized businesses. Working with creators and risk-takers that are driven by ideas about what’s possible, she specializes in using the power of brand to build a strong framework for years of success and shaping your vision into actionable strategies.
MK has had over fifteen years of experience as a brand strategist, working for top tier boutique agencies, high-profile entrepreneurs, and Fortune 100 corporations.
Additionally, She has a rich background as a serial entrepreneur, floral designer, 7th-generation Texan, advocate for women, and an avid lover of art history and design—all of which have uniquely shaped her approach and philosophy.
MK is a brand strategist, designer, and brand consultant for small to medium sized businesses. Working with creators and risk-takers that are driven by ideas about what’s possible, she specializes in using the power of brand to build a strong framework for years of success and shaping your vision into actionable strategies.