Stuga
Bringing Scandinavian design to the hardwood flooring industry
As the first direct-to-consumer hardwood flooring company, Stuga needed a compelling brand that could communicate the elegant design inherent in its product and its process. Working directly with the founder & CEO, I re-imagined Stuga’s brand, first with a strategy to connect with DIY millennial and Gen X homeowners, then with a new visual identity & tagline: Every step can be beautiful.
“MK is a brilliant artist with an incredible business acumen at the same time. She was able to break down my current business strategy then build it anew through her vision and my expertise and goals. Her approach was methodical and extremely well thought through, painstakingly focused on the correct process of building a brand.”
— Marc Bacher, Founder & CEO
Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build. We believe in doing great work, building real relationships, and making it easy for you to get the results you’re looking for.
“Probably one of the hardest things about starting and running a business is making decisions. Before we had our brand place it was total chaos when faced with every decision because we really didn’t know who we were, where we were going or how we should ‘act’.
After our project was completed everything came together. Our brand strategy provides a wonderful framework for us to make decisions that move the business forward, especially helping us say no to many initiatives that require capital and resources but won’t help us long term. We didn’t know it at the time, but getting our Strategy, Identity, and Messaging in place saves us massive amounts of time and money. I don’t think we would have made it without MK’s work.”
— Marc Bacher, Founder & CEO
“In addition to her branding expertise, MK’s business acumen is second to none, which was a huge asset throughout our project. She dug in deep to help craft our overall business strategy alongside the brand, which strengthened not only our competitive position but drove revenue. She’s a brilliant strategist with incredible intention and results. Her work is just stellar.”
— Marc Bacher, Founder & CEO