Hiatus Spa
Scaling the first-ever spa with a subscription model
With a signature business model and the opportunity to expand to a new city, the co-founders of Hiatus reached out to me in 2016 knowing their brand needed help: what came after was a relationship spanning nearly a decade, seeing the owners realize their goal of acquisition amidst triple digit growth, expanding into seven new locations, developing a private label and successfully launching med spa services.
“I cannot say enough good things about MK. She helped us turn our business upside down, as if we were in a box and she took it, shook everything out, and helped us put it back together again.”
— Kristin Peabody, Hiatus Co-Founder
We did a deep dive on the customer’s experience, and found ways to reinforce their brand at every touchpoint. We overhauled almost everything about their brand: logo, taglines, brand messaging, website re-design, photography, app design, social media presence, packaging design and we even consulted on their interior design.
This commitment paid off. Hiatus expanded quickly, with eight new locations opened across Texas in the following three years, and bookings growing by 800%. They launched a private label of products, and together we pioneered an influencer strategy that raised the bar for the industry. In 2023, the co-founders achieved their 2016 goal of being acquired.
