FVF Law
Helping a personal injury law firm leverage the power of branding to build a sustainable identity around their core values—and de-position their competitors in the process.
In 2016, Fogelman & Von Flatern was a young, fast-growing law firm but, without a clear focus for their brand, marketing efforts were piecemeal and haphazard. Their industry is fiercely competitive, and other legal marketing firms offered a one-size-fits-all strategy that would have made them look identical to the competition in the name of SEO.
They knew they had a big opportunity on their hands and wanted to get the branding right. Our challenge was to avoid the pitfalls of “billboard attorney” stereotypes and create a compelling brand and strategy that enunciated their unique identity, provided a clear direction for growth, and resonated with potential clients.
Services provided:
Brand Strategy
Core Values & Positioning
Voice, Storytelling, & Messaging
Brand Identity Development
Website Design
Content Strategy
Creative Direction
Go-To-Market Plan
Branded Collateral
Print Production
“We assumed branding was just a different approach to marketing: another way to make the phones ring and bring in new clients.
We learned, however, that branding is a powerful way of organizing our thoughts and actions along a path that MK was able to uncover. it stretched from the roots of our origin story to the vision we had for ourselves five and ten years forward. And once we saw it, progress and maturity became very easy.”
— Aaron Von Flatern, Founding Partner
Our brand strategy process was thorough and led us to discover that this firm’s commitment to community service could be emphasized to meaningfully set them apart from their competitors. We shortened their name to the more memorable but still ownable, FVF Law, and created a new brand identity that was strong & modern but also human in scale.
We positioned FVF as a community partner, encouraging them to lean into community philanthropy and to center real client stories in their marketing. Then we executed this brand identity to all of their touchpoints, including content strategy, website re-design, advertising, photography, videography, and branded collateral.
>> Watch the FVF Law partners talk about our brand work together and its role in their success
Results
Ultimately, we de-positioned their competitors and handed them a clear concept and winning marketing strategy that has led to explosive growth and a trusted reputation. In the first four years after our work together, the firm grew by 500%.
With internal buy-in from new and old employees, clients responded in a big way, becoming FVF marketers and ambassadors. Ten years later, they have become a market leader in Austin and still credit much of their success to our foundational and ongoing branding work together.
“In the four years following Mary Kathryn's work, we have grown approximately 500%. It was easily one of the best investments we ever made.”
— Aaron Von Flatern, Founding Partner
“Their attention to detail and commitment to quality truly stood out. Every detail was thoughtfully executed. We're thrilled with the outcome—we’ve already recommended them to others.”
— Former Customer
